Social Marketing is a research-based process designed to influence the behavior of the target audience.
The Social Marketing Textbook for Partners
Social marketing plays an important role in the design and implementation of many SNAP-Ed activities. This approach emphasizes:
AZ Health Zone conducts statewide campaigns to relay nutrition messages through its social marketing program. Message development is based on formative research, and is pre-tested to ensure relevance.
These messages serve to encourage SNAP participants and eligibles in Arizonan to choose a healthy diet and an active lifestyle to ultimately reduce chronic disease risk. The social marketing campaigns have standard themes which keep the messages consistent, ensure recognition and provide educators with ready-to-use materials that are tailored to each campaign.